> For the complete documentation index, see [llms.txt](https://metaversus.gitbook.io/metaversus-ecosystem-overview/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metaversus.gitbook.io/metaversus-ecosystem-overview/metaversus-ecosystem/virtual-commerce.md).

# Virtual Commerce

Today, we are the forefront of virtual consumerism and the tsunami of upcoming generations expect a metaverse experience they can transact in. Digital native consumers are quickly becoming the majority.

One of our key business goals is to bring an true virtual commerce to MetaVersusWorld, where businesses can create their own store(s) in a location in our worlds that our community can visit and purchase NFTs that may also be tied to real world assets/experiences. 

We want MetaVersusWorld to be a metaverse virtual commerce destination.

**79% of consumers active in the metaverse have made a purchase** - McKinsey & Co

<figure><img src="/files/67hBg9HN65YDkzZMf5C7" alt=""><figcaption><p><a href="https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf">https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/value%20creation%20in%20the%20metaverse/Value-creation-in-the-metaverse.pdf</a></p></figcaption></figure>

> A recent survey conducted by Zipline (one of the world’s largest delivery drone companies) suggests that 85% of Gen-Z respondents, 75% of millennials and 69% of Gen-Xers responded that they would be interested in hybrid shopping experiences, which include using mixed reality in retail stores and for online shopping. “The key is to engage consumers with entertaining and accessible digital content that lowers the barriers to entry and meets Metaverse users where they already exist,” said Zipline cofounder and CEO Melissa Wong. <https://www.forbes.com/sites/cathyhackl/2022/07/05/metaverse-commerce-understanding-the-new-virtual-to-physical-and-physical-to-virtual-commerce-models/?sh=16927c8b5632>

<figure><img src="/files/xmp4LBdGeEG7MoCv0OlG" alt=""><figcaption><p><a href="https://www.cbinsights.com/reports/CB-Insights_Industries-Disrupted-Metaverse.pdf?"><strong>https://www.cbinsights.com/reports/CB-Insights_Industries-Disrupted-Metaverse.pdf?</strong></a></p></figcaption></figure>

#### **The Metaverse will make online shopping more immersive.**

Today online shopping can feel pretty sterile. Looking at products on a screen, you can’t get a sense of what they would look like in your home or on your body. In the Metaverse, you can. You’ll can shop in virtual stores that are just as immersive as the physical world. You’ll be able to see and touch the products you’re buying, and you’ll feel like you’re there.

**The Metaverse will make online shopping more social.**

Shopping online can be a lonely experience. You’re not interacting with other people, and you don’t get to see the reactions of other shoppers. With the Metaverse, that’s going to change. You’ll be able to shop in immersive environments where you can interact with other shoppers. You’ll be able to see their reactions, and you’ll be able to get advice and recognition from friends.

**Secure platform for transactions.**

Blockchain technology ensures that all transactions are recorded and cannot be altered. It eliminates third-party payment processors, which can be expensive and vulnerable to fraud.

**Offers a global reach.**

Brands can sell products and services to anyone globally without having to set up shop in each country. It eliminates the need for international shipping and customs hassles.

**Purchasing experience is more immersive.**

Online shoppers can visit virtual stores and realistically interact with products. It increases customer engagement and loyalty.

### Summary

The Metaverse will revolutionize e-commerce as we know it forever. Every experience you see now in Web2 will move to Web3 representation over the next ten years. It offers a more accessible and social platform for buying and selling, which in turn leads to increased sales and revenue.&#x20;

Those that get in there early now, will be the big winners as the technology and community matures.