> For the complete documentation index, see [llms.txt](https://metaversus.gitbook.io/metaversus-ecosystem-overview/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://metaversus.gitbook.io/metaversus-ecosystem-overview/metaversus-ecosystem/digital-fashion.md).

# Digital Fashion

Our 'FashionVerse' offers a multitiered world solely dedicated to fashion, it boasts the longest catwalk in the metaverse where brands can showcase collections/activations and the community can try digital wearables on their avatars right off the catwalk and even buy these items with just a few clicks. Because we use UnrealEngine5, we can present digital assets in ultra high quality and they look almost life-like. We can (re)create experiences that luxury consumers are accustomed to in the real world, but more importantly, provide those they’re not or don't have access to. 

*"Our goal is not to simply recreate Web2 in Web3 (that would completely miss the point), rather to enhance and go beyond by creating deeply immersive experiences with real engagement and utility at their core that deliver value for both the consumer and the brand"*

<figure><img src="/files/FKMwxnDpUcuQCYzAcqKQ" alt=""><figcaption><p>MetaVersusWorld FashionVerse</p></figcaption></figure>

We offer brands not just a highly premium, exquisite experience and visual representation via UE5 in our world(s), but also fully managed service (Maas) for all maturity levels with complete Web3 scope. Helping brands move from Web2 to Web3 (recreations + new experiences) and also experiment & learn at the same time - with lower risk due to short/mid term rental/activation.&#x20;

We have solutions not only for easy metaverse experience creation (think selecting from an a la carte menu) but also for ongoing support & mgt for this process as well as NFT creation, minting and sales through both the in world digital stores and the NFT marketplace. Basically helping manage the journey, technically and creatively, to transition not just brands but importantly their customer base into the metaverse in a way that matches and delivers on their expectation.

The FashionVerse has room for hundreds of standalone stores, an almost Meta-Mall and can also host dedicated events and teleportation to customised experiences and other MetaVersus worlds, the only limitation is your creativity. Stores can be digital twins or they can be completely different and elevated - that is the power of the metaverse!

With estimated global revenues of $1.5T, the fashion industry has the capital to experiment with virtual worlds. Beyond providing a new market to expand into, the big prize from building an early presence in the metaverse — be it virtual fashion shows or selling digital hats as NFTs — is that it could help luxury brands connect with the future big spenders in Gen Z and Gen Alpha. Fashion brands lend themselves well to the metaverse. Already, consumers see the value of many fashion items less in the physical function they offer and more in how an item makes them feel and what it conveys about them — be it status, community, or something else. This value proposition translates directly to virtual spaces.&#x20;

We offer ultra high quality representations of digital goods and because we use UnrealEngine5, our digital assets look almost life-like.&#x20;

<figure><img src="/files/sezjlaseGGdEkzN60iRw" alt=""><figcaption><p>Digital Fashion Items and Store in MetaversusWorld</p></figcaption></figure>

We can recreate experiences that customers would be accustomed to in the real world, but more importantly, provide those they’re not or cannot access.

Brand activations are a core component of our worlds (and strategy), therefore we place significant focus on helping brands understand, experiment and transition from web2 to Web3 by creating fully immersive metaverse experiences that drive holistic value, no matter their maturity levels. Fully customizable solutions that speak for an exquisite consumer experience and exclusive VIP brands: you name it, we build it, including unique events, premium look & feel, dedicated features or even dedicated virtual worlds.&#x20;

Not just a replica of a brand - a complete web3 transformation using cutting edge technologies.

<figure><img src="/files/dcyxzOyNWpdsK7ps3Ir0" alt=""><figcaption><p>Commercial RealEstate in MetaversusWorld</p></figcaption></figure>

All MetaVersus wearable items and assets will be immortalized in the form of non-fungible tokens (NFTs) tradable on our internally built BSC powered marketplace.

<figure><img src="/files/KMjxUKtf9Xr0akbl8JHr" alt=""><figcaption><p>MetaVersus FashionVerse. Longest Catwalk in the Metaverse</p></figcaption></figure>

Some moves toward building out a metaverse fashion industry have already been made:&#x20;

• Over the course of the last year, luxury brand Gucci sold its first NFT, launched virtual sneakers, and teamed up with metaverse platform Roblox to create a virtual Gucci Garden that attracted 19M visitors.&#x20;

• Footwear giant Nike is also betting big on digital goods sold as NFTs. The company announced in December that it had acquired RTFKT, a virtual sneaker company.&#x20;

• Its rival Adidas also recently launched an NFT collection dubbed “Into the Metaverse.” As a perk, the company is offering customers who purchase these NFTs access to an exclusive club where they can buy limited edition physical and virtual items.&#x20;

Digital worlds have attracted attention from Balenciaga as well, which partnered with video game developer Epic Games to launch a virtual clothing collection available in the game Fortnite. Featuring outfits, accessories, and even a virtual Balenciaga store, the collaboration was accompanied by a real-world Balenciaga x Fortnite collection.

Source: [CBInsights](https://www.cbinsights.com/reports/CB-Insights_Industries-Disrupted-Metaverse.pdf).&#x20;